What exactly is digital marketing?
Essentially, when a marketing campaign entails electronic communication, it is digital marketing. Inbound marketing primarily considers the target audience first, then seeks out the most effective resources to identify who those target consumers are, and at what point in the sales process that particular action should occur. The goal of an online marketing campaign is to create a customer base that buys repeatedly, and to convince them to make that purchase at least one time. Traditional marketing techniques often begin with an offline “ground game,” but an Internet campaign can be highly successful, particularly if it leverages social media to increase brand visibility and overall customer trust.
Social media is a great way to enhance brand recognition and, depending on the type of campaign, might even drive more consumer interest to your product or service. Some forms of digital marketing utilize social media as a platform to build relationships and community. Twitter, for example, uses Twitter lists to categorize users into different categories (business, friends, lovers, etc.) and keeps these lists updated with information regarding new products, specials, and sales events, as well as embedded links to your website.
provides content that interested readers may find informative
A good example of an inbound marketing campaign using social media is an e-newsletter. E-newsletters often include a “sign up box” where a consumer will submit their name and email address in order to receive an electronic newsletter. Each issue includes fresh content that not only benefits the subscribers but provides content that interested readers may find informative. Many Internet businesses have discovered this strategy to be very effective, as they can offer valuable tips, advice, news, product updates, and special offers to their subscribers. This type of digital marketing campaign requires the use of social media as a tool to generate interest and to generate email addresses and sign ups.
Email marketing automation provides another great opportunity to expand your reach and boost brand recognition. Email marketing allows you to send targeted promotional emails to large lists, rather than targeting only those people who have requested the newsletter or have chosen to opt-in to a list. This form of digital marketing is an especially good tool for managing, as well as sending, emails to your potential buyers. There are many options available when it comes to email marketing automation, from software that automatically send out sales announcements, coupons, and other special offers to tools that allow you to schedule emails and track clicks, which helps you to see which messages are working to encourage new purchases.
utilize other platforms for the best results
Finally, using multiple online marketing platforms can create a more comprehensive and long term digital marketing strategy. The Internet is just starting to replace the more traditional media in most markets, but it is still vital to utilize other platforms for the best results. Even if you have an email marketing campaign that is working for you on the web, it is important to have content that is being distributed on other platforms as well.
With the variety of marketing platforms available, it is necessary to test each one to find the right one for your specific needs. A tool that does everything but deliver the pizza for your advertising budget may not be the right tool for your niche. So do as much research as possible before selecting a particular platform. Only then will you be able to build an effective and powerful digital marketing strategy that will help your business take off and set you apart from your competitors.